Peerless Designs Ltd and Assigns Ltd have agreed a merger to form a single company which is called Peerless-Assigns. Peerless-Assigns is the trading name of Assigns Ltd, Co. Reg.: 3876828.

In 2015, Assigns acquired Peerless Designs. With a shared emphasis on exemplary quality, faultless design and sympathetic aesthetics, all with the attention to detail and build quality to match, Assigns and Peerless are perfect partners, and the shared knowledge between the two companies has already proven indispensable to many customers of both companies. Having shared the same premises, ownership and senior management team for the past three years, the time is now right to introduce a new force in Retail Display – Peerless-Assigns. This represents a joining of minds, of experience and of passion for great quality retail and merchandising display equipment to create a total retail solution.

Established in 1999, Assigns is one of the UK’s leading suppliers of graphic display systems, offering fantastic quality and great value standard, off-the-shelf products – which they stock in their extensive warehouses in Letchworth. With a comprehensive product range, Assigns quickly gained a reputation as a market leader in the design, manufacture and supply of graphic display equipment. Their flagship Stormforce 2 forecourt sign, with its water-filled base, instantly became an industry benchmark and remains the template for the many copies available on the market today. Along with other notable forecourt sign products, including the revolutionary Stormforce PRO, a range of high quality, competitively priced Lightbox products with bright, even illumination, and their ‘Modified’ service if you need a specific size or finish, Assigns has been a trusted supplier to the biggest names in the Retail and Hospitality industries for 20 years.

Established in the mid-1980s, Peerless Designs built an outstanding reputation in the retail sector, with the name being aptly synonymous with their quality merchandising systems. Originally based in North London and for the past three years residing alongside Assigns in the leafy Hertfordshire countryside, Peerless remained design led in its approach to merchandising systems. With over 30 years of experience, and offering an extensive choice of intelligently designed modular products comprising upright posts, brackets, rails, ferrules and floor units, along with other ancillary and complimentary parts, their flexible and high quality standard systems are specified extensively in both national and international markets.

The combined company will be headquartered in Letchworth, Hertfordshire.

One team

The Assigns and Peerless teams, already working closely together ,will become even more collaborative whilst retaining their product specific expertise. Having one team operating from the same business location will have significant benefits for our customers’ projects, ensuring all details and requirements are considered.

One supplier

You will now be able to buy all the items for your store from a single company. No more ordering Display Units and Uprights from Peerless, and then heading to Assigns for your Lightboxes and Pavement Signs. You’ll be able to purchase these together through one point of contact, at one company, at the same time.

One accounting contact

Peerless-Assigns will have a dedicated Accounts department, meaning all invoicing and financial queries will be handled centrally and using a single set of bank account details.

One vision

From the blank canvas of a new retail space, right through to a grand opening, Peerless-Assigns will be able to support all the display needs of our customers, from the supply of perimeter shelving and rails, to the decorative fabric lightbox showing your ‘on trend’ marketing messages, to the pavements signs that lures your customers in. Peerless-Assigns will be able to provide everything you need to make your retail space functional, beautiful and successful. Combining the experience, knowledge and passion of the people behind both companies will allow us to offer customers a total retail solution.

All existing Assigns or Peerless customer accounts will be maintained by Peerless-Assigns, with the previous Assigns banking account details being used for the new company. These details will be shared with Peerless customers directly, and you’ll notice that invoices and associated correspondence will contain the Peerless-Assigns branding and payment details.

If you have further questions, we’d love to hear from you. Please email [email protected] or give us a call on 01462 672000.